A quick search on Twitter reveals that many people are asking, “What the heck is Periscope?” I am going to try to break down the platform for you on a very basic 101 level. I often see a trend of resistance when a new platform becomes popular. I urge you to give Periscope a try; I think it’s amazing. WHAT IS PERISCOPE? I want you to think of Periscope as your own live TV station. In more technical terms, Periscope is a live video streaming platform, and I think it is the missing link of social media that many marketers have […]