Online Customer Engagement Means You Need Insight on Your Customers If you think about it, the customers that have purchased from you are special. You have their money – they liked what you had to say and offer and so they made a purchase. These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you. What happens after that? Your company might reward them, simply re-sell to them, or maybe even ignore them. The first thing you need to understand […]