periscope / 2 posts found

WHAT IS PERISCOPE?

by brianac
A quick search on Twitter reveals that many people are asking, “What the heck is Periscope?” I am going to try to break down the platform for you on a very basic 101 level. I often see a trend of resistance when a new platform becomes popular. I urge you to give Periscope a try; I think it’s amazing. WHAT IS PERISCOPE? I want you to think of Periscope as your own live TV station. In more technical terms, Periscope is a live video streaming platform, and I think it is the missing link of social media that many marketers have […]

How Small and Medium Sized Businesses Can Use Periscope

by brianac
While some of the major brands have dominated the headlines for using periscope for marketing purposes, even small and medium-sized companies can effectively use this app in different ways. Here are some of the ways in which they can harness its benefits and grow their businesses. Creating buzz around new product releases Since Periscope live streaming app can be used to reach a wide audience especially the large number of internet users who frequent social media sites like Twitter, businesses can use it to create excitement about a new product that is due for release. They can use it for […]