marketing / 16 posts found
Online Sales Pro just released
Online Sales Pro just released Take a look at it in action here Online Sales Pro is a lead generation, marketing automation, training center, direct sales software tool with phone app that has helped over 45,000 customers grow their leads, sales, and cash flow. You may be thinking, “What is the secret sauce to this system?” It’s simple -> List Building. Building an email list is the #1 priority of any business. Why? An email list is paramount because… Email has the highest ROI of any marketing channel It allows you to […]
Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing
Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing SMS stands for Short Message Service and is also commonly referred to as a “textmessage”. SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans. SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted […]
Be Imaginative, when it comes to adertising
What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the physical sciences to create or understand an ad. And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh. Are Volkswagens flawed pieces of junk? No, but an ad with the headline “Lemon” gets your attention, doesn’t it? It makes you want to read the […]
Reaching Prospects has become eaiser
As a marketing company we are always looking for ways to reach both our customers and prospects. I was looking at a company that is doing some great things in the digital space and as I went to their site something popped up for me to receive push notifications from their website. At first I was taken back but I quickly realized that I stumbled on the next way to market your business. I might be wondering what is push notification? Push notifications let your application notify a user of new messages or events even when the user is not […]
What is RSS?
What is RSS? What is RSS? I’m regularly asked this question and thought it might be worth putting together a page to define RSS and hopefully shed some light on the topic. Do you want to keep up to date with the latest posts on BrianCochran.org? We have a number of ways that you can subscribe to this site and receive updates. The main one that our readers use is our RSS feed. But what is RSS? Note: if you’re looking for a great tool to manage your own blog’s RSS feed check out Feedblitz. What is RSS? RSS is […]
How To Craft An Effective Landing Page
How To Craft An Effective Landing Page A landing page acts as the page that a first-time visitor sees when they arrive at your site. These pages act as the new direct marketing. Before we embark on the creation of appealing landing pages, it is necessary we first understand why they are important. A huge part of marketing is based on where you send traffic. Importance of landing page 1. It is the page that a visitor clicks to go to another page 2. It gets a visitor to buy a product or service 3. It is the page that […]
How You Can Increase Customer Engagement Online
Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that site keeps your visitors engaged and interested. There are few brands that aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content. So what many small businesses do is create a Facebook page and forgo the […]
Online Customer Engagement Means You Need Insight on Your Customers
Online Customer Engagement Means You Need Insight on Your Customers If you think about it, the customers that have purchased from you are special. You have their money – they liked what you had to say and offer and so they made a purchase. These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you. What happens after that? Your company might reward them, simply re-sell to them, or maybe even ignore them. The first thing you need to understand […]
Do I need a Website?
Brian show us int his video why we need a website for our business.