How To Craft An Effective Landing Page A landing page acts as the page that a first-time visitor sees when they arrive at your site. These pages act as the new direct marketing. Before we embark on the creation of appealing landing pages, it is necessary we first understand why they are important. A huge part of marketing is based on where you send traffic. Importance of landing page 1. It is the page that a visitor clicks to go to another page 2. It gets a visitor to buy a product or service 3. It is the page that […]