customer engagement / 2 posts found

How You Can Increase Customer Engagement Online

by brianac
Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that site keeps your visitors engaged and interested. There are few brands that aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content. So what many small businesses do is create a Facebook page and forgo the […]

Online Customer Engagement Means You Need Insight on Your Customers

by brianac
Online Customer Engagement Means You Need Insight on Your Customers If you think about it, the customers that have purchased from you are special. You have their money – they liked what you had to say and offer and so they made a purchase. These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you. What happens after that? Your company might reward them, simply re-sell to them, or maybe even ignore them. The first thing you need to understand […]