Using Mobile marketing to generate business leads

by brianac

Mobile Business Leads

As we go forward, more and more of the population will be using smartphones. Like computers and the Internet, smartphones will become such a staple technology that it will be more trouble not to have one than to have one. This means that businesses must be thinking about how to make their businesses smartphone friendly. The good thing about this is that smartphones are just small computers, and if you are doing a lot to make your business computer friendly then you’ve already done most of the work. This article will go over some of the basics about making a business have a successful internet presence, and then will go on to talk about some specific ways to make use of mobile devices.


First and foremost, you must always remember that your website is your storefront. Your website, in many ways, is more important than your physical space, especially if you are providing a service. Your clients will rarely come into your actual shop, so your website must be easy to navigate and contain all of the information they could need or want. When it comes to making use of mobile devices, you simply have to make sure that your website is mobile compatible. It’s a simple thing to say, but it may require that you hire a different contractor to build your mobile platform for you. Don’t underestimate the importance of a good mobile site. Your clients are more likely to access your website and attempt to use your services through their smartphones. A bad mobile site can leave your business dead in the water.


Secondly, the existence of text messaging offers a tempting opportunity to try to collect your client’s phone numbers and to text them updates about your product or services. DON’T. If it is not already clear to you, direct texting is reserved for personal correspondence in most people’s mind. Receiving a text message about a service would be as invasive as receiving a phone call. It may generate leads, but it will also give your business a name for pestering and for invasion of privacy. It is simply not a good thing to do.


However, that does not mean that you can’t make use of texting at all. The key is to ask for permission and to only offer services that users would want. So, for example, a bank may offer to send a client a text message when their account is overdrawn. This is a useful service that the client will be grateful for. Lastly, remember that every smartphone has the ability to receive emails. There is no need to move a marketing campaign or a newsletter to texting, and it will hurt your business more than help it.


Your business can also make use of QR codes to generate new leads. QR codes are codes that a smartphone can scan to be taken to your website. Ensure that your website is mobile friendly, and then get your clients to visit it by putting your QR code in the appropriate place. For example, in your store, or on your product or app. Always be conservative when using mobile marketing campaigns. Remember that the same thing that makes the phone attractive, the fact that it is always with your client, is why they will dislike receiving uninvited messages from you. So the goal of your mobile marketing should be to develop relationships with your prospects and not try to sell them. Send out fantastic information on your industry and make it so rich that when they are looking for your niche they will remember that you have sowed into their lives and look you out.

Today, we are in a different mode of thinking when it comes to generating leads and growing our business. Traditionally, we would cold call, go door to door and so on to make the sale. A great lead comes from building lasting relationships that those prospects turn into customers, which is very different from years ago. The Internet has made it so much cost effective to reach new leads and customers. By building relationships will become lasting leads and your customers will become your fans and advocates. Using mobile marketing will help you to accomplish that, when you think that there are billions of people that have smartphone, and tables. Look at the opportunity that is on almost every hip in America, your local neighborhood, and around the world.


We have developed some great strategies for you to build leads, and to help you to develop long-term customers. As a small business owner and fellow entrepreneur learning how to build a large customer base is key to the success of you business. Using Internet technology is the latest and newest means of reaching new prospects in a low to no cost.

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