Our Brand Creation/Brand Enrichment Programs Get To The Heart Of What Makes Your Company Successful
Many companies think of branding as merely the “skin” that covers brochures, websites, packaging, direct mail campaigns, advertising and other marketing materials.
We believe that effective and sustainable branding programs must go deeper to also convey the “soul” of the product or service (the user experience, service quality, the company culture and all other consumer touch points).
Done correctly, a brand platform builds the perception in the marketplace that you are better than anyone else at delivering what your customers want. We have the experience, the vision and understanding required to create branding systems for new products and services, and existing ones that need to be revitalized.
We use three positioning methodologies — matching, mapping and emotional relationship — to thoroughly understand how your product relates to the competition and the wants and needs of the target audience.
An effective branding program provides an, single-minded focus to all internal and external communications, from company culture and product development efforts to customer service and sales and marketing campaigns.
SERVICES PROVIDED (JUST A SHORT LIST):
A highly differentiated, compelling and ownable brand creation and development program is created, combining deep market intelligence, consumer and sales channel interviews, and qualitative testing of potential brand positioning strategies.
BRANDING CAN BE PAINFUL. PARTICULARLY FOR CATTLE!