Markets Change And Companies Evolve. What’s Your Game Plan?

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Today’s reality — most businesses fail to grow because they fail to plan. They fail to honestly assess their strengths and weaknesses and assign accountability for programs tied to growth goals within the Business or Ministry.
Tactical Planning Process™ is Brian Cochran′s proven, proprietary strategic planning process, validated and refined over dozens of engagements since 1996.  Our strategic Tactical Planning Process™ isolates key insights about the market, your products, the competition, and the buying process. Tactical Planning Process™ drives brand development, and is integrated with corporate and sales objectives to provide a clear sense of purpose and direction for your marketing and public relations programs.

 

KEY BENEFITS

This six-week accelerator program enables you create one version of the truth, and focus resources on the market segments and target audiences with the greatest return. A highly collaborative, market tested action plan is developed that details the milestones, programs and resources required to meet your revenue and market share goals. Tactical Planning Process™ allows management to set a future vision of the company and outlines the milestones to reach between now and then.

 

DELIVERABLES

Pre Tactical Planning Process™ worksheets
Planning sessions moderated by Brian Cochran Consultants
Primary research
Secondary research
Tactical Planning Process™ action plan

 

SERVICES PROVIDED (JUST A SHORT LIST):

  • Business & Marketing plans
  • New company/product launch plans
  • Investor presentations
  • Competitive analysis reports
  • Communication audits
  • Product development/repositioning
  • Primary research (telephone, online, focus groups, mail, secret shopper)
  • Secondary research
  • Customer satisfaction surveys

 

TURN MARKETING INTO MARKET SHARE. CAPITALIZE ON MARKET OPPORTUNITIES.

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