5 Tips on why social media must be a part of your marketing mix

by brianac

Why social media is critical to your online marketing efforts

There are many social media marketing strategies that can help you to improve your online marketing efforts. These days online marketing is one of the best ways to promote your business or your idea. You will find that the social media strategies listed below will help you to change the way that you view your online marketing efforts.

Tip #1: Make a Plan and Keep it Up
If you do not have a plan for your online marketing efforts then your content will not last. You should put a limit on the amount of tweets you do each day. You can change this later but you should have a certain date as to when you will stick with that plan. This will allow you to see what is working and what is not working. Another idea is to put your content creation ideas into a Google Excel Docs easy to read editorial calendar.

Tip #2: Treat Every Social Media Strategy Individually
When you treat each social media strategy individually you will be able to provide different audiences with specific content that you created. Some examples are that LinkedIn is generally more focused on business and educational content while Instagram is more visual related content.

Tip #3: Offer Excellent Customer Service
When you get tweets or comments on your posts or even when you get emails from someone make sure that you respond in a timely manner. This will show your customers that you care about their thoughts and their responses. If someone did have anything negative to say, deal with it sooner rather than later. The worse thing that you can do is to ignore someone who has an issue with your business or your product.

Tip #4: Keep track of your posts and keep it up
You are going to want to keep track of the posts that you make so you know what content you released and when you did it. You can keep track of your statistics so you know what business is coming in and how many viewers you are getting. You will want to focus on how many posts you are publishing, how many followers you have and whether your followers are growing, how many page views you have and so much more.

Tip #5: You will want to keep up your presence on Google+
Many people think that Facebook is the main source of online marketing. However, the main presence that you have should be on Google+. This is becoming the foundation of online marketing for a business. This tool will help you in many ways from allowing you to post, tracking your progress, keeping a schedule and so much more.
As you can now see social media is really critical to your online marketing efforts. There are many different social media sites that are used for many different reasons. When you keep up with your social media presence you will find that it truly does help your business.

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