Google Adwords is an advertising platform that works by allowing advertisers to bid on keywords so that their ‘clickable’ ads can appear within search results. With the right kind of know-how, you can get lots of traffic thanks to Adwords, and ultimately, more profits. These are some of the tips you should make use of if you are looking to boost your advertising, and consequently, your sales through Adwords:

1. Create a list of all possible keywords associated with your product or service, and the business field you are involved in. The more keywords you can come up with, the better. Benefit your business by thinking of incorrectly spelt keywords that your competitors might not think of. For instance, instead of just bidding on the word ’emergency’, bid on ‘imergensy’, ‘immergency’ and other misspellings as well. This way a person who incorrectly spells a keyword will also be able to find you as well.

2. Utilize geographic targeting so that your ads reach the most relevant audience. Adwords campaigns give you the option to “Target customers by location’, especially if your product or service is restricted to a particular delivery radius. The bottom-line is to ensure that the ad campaign reaches the exact people that you are targeting.

3. Day parting is another tip you should use if you are looking to show your ads only during business hours. This is one way of driving foot traffic through your storefront, by showing ads only when your business is open. Day parting allows you to display your ads when you choose to, and this can be done during high conversion times of the day, allowing you to maximize your profits.

4. Network targeting is an important way of monitoring where your ads show up. Google shows ads on various networks, and you have to ensure that you choose networks that are relevant and which bring in maximum profit. If you have a small budget, it is advisable to stick to Google search networks. You can alternate between Google search and the search network. A content network might not be a good idea if you are working on a tight budget.

As a business owner, website advertising is all about increasing traffic to your site, and ultimately turning these site visitors into buyers. Adwords offers a way of doing this, even if your budget is small. As such, you should take steps to ensure every cent you spend brings in great returns.